Discovery Sources for New Destinations by Age Group in the UAE 2023

Discovery Sources for New Destinations by Age Group in the UAE 2023

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Insights

Key Takeaways

Instagram stands out as the most popular platform among younger travelers, particularly those aged 18-24, with using it for destination inspiration. This trend continues with of the 25-34 age group relying on Instagram. In contrast, older demographics show a marked preference for platforms like Facebook and Trip Advisor, with of the 35-44 age group citing Trip Advisor as their go-to source for travel information. Gender differences also emerge in the data, particularly with Instagram, where of female respondents reported using it compared to of males. In contrast, YouTube is more evenly used across genders, with of younger males and of females utilizing the platform for travel insights.

Get more insights by checking out Emiratis' favorite travel inspiration sources, Emiratis' overseas travel plans, UAE travelers' companions.

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Emirati Traveler Insights Report 2025

The UAE Travel Report 2025

Emirati Traveler Insights Report 2025

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