Instagram stands out as the go-to platform for Canadian youth seeking travel inspiration, with of 18-24-year-olds using it to discover new destinations. However, its appeal declines significantly among older demographics, dropping to just among those aged 55-64. In contrast, websites of travel companies play a more pivotal role for older Canadians, particularly those aged 55-64, with using them for travel research.
Trip Advisor holds steady as a reliable platform, peaking at usage among Canadians aged 45-54. Its consistency across age groups underscores its importance for travel planning. Meanwhile, gender-based preferences show that Canadian females lean more towards Instagram and travel company websites, with and engagement, respectively, while males favor YouTube, with using the platform for travel-related content.
Facebook, though generally declining in global usage, remains a relevant source of travel information for Canadians, especially among the 35-44 age group, where turn to it for travel insights.
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