Food delivery app usage in the APAC region is widespread, with over of respondents reporting that they have used such apps at least once. However, daily usage remains relatively low at just , suggesting untapped potential for increasing habitual engagement. Only have never used a food delivery app, highlighting a highly saturated market in terms of awareness and adoption. For app providers, the greatest opportunities lie in increasing order frequency among medium-frequency users and boosting retention among high-frequency customers. Strategic efforts such as loyalty programs, subscription models, and personalized incentives could help shift occasional users into more consistent, high-value segments.
