In New Zealand, the engagement with sports betting content on platforms such as social media and websites appears to be relatively low. While of respondents agree that they like engaging with such content, with strongly agreeing, a larger portion () disagrees, including who strongly disagree. Although there is some level of interest in sports betting discussions, a significant majority remains disengaged or disinterested, pointing to the need for a more nuanced approach in targeting audiences for sports betting content.
For further insights, explore shift in New Zealanders’ betting habits, driving forces behind sports betting in NZ, Top online betting platforms in New Zealand.
