The user loyalty is largely driven by trust in the brand, cited by over half of Brazilian respondents () as the top reason for choosing their preferred app. Speed of order acceptance and processing comes next (), followed by competitive pricing (). Additional factors like restaurant quality, app usability, and customer service play supporting roles but carry less weight. Overall, for Brazilian users, a trusted name backed by efficiency and fair pricing holds the greatest appeal—making the most used food delivery platform like iFood’s leadership position no surprise.
