In Latin America, users prioritize several key factors when choosing their most-used ride-hailing apps, such as Uber and Didi, with competitive pricing being the top reason. of users select their preferred platform primarily for its affordability. Trust in the brand name is the second most influential factor, with of users opting for apps they trust. Additionally, quick driver arrival for pickup is highly valued, with a slightly smaller group favoring apps that ensure timely arrivals and minimize delays.
