Thailand is the most active food delivery market in the APAC region, with high user engagement. A combined of users order food at least once a week, and nearly use food delivery apps almost every day—showing a strong reliance on the service as part of their routines. This level of usage places Thailand ahead of many regional peers and reflects the seamless integration of delivery apps into everyday living. For food delivery brands, this signals a highly active and mature market—one where users expect speed, reliability, and ease as baseline standards rather than added perks.
