Quality emerges as the paramount factor, with of Australian pet owners prioritizing it when buying pet food. Price is a significant consideration, with of respondents highlighting it. Pet owners seek value for money, balancing their budgets while ensuring quality nutrition for their pets. Companies could benefit from offering competitive pricing strategies or value bundles to attract cost-conscious buyers. Over half of the surveyed pet owners () prioritize products that address specific health concerns. This underscores the growing awareness and demand for specialized nutrition tailored to individual pet health requirements.
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