Indian travelers are turning to YouTube more than any other source for travel inspiration, with using the platform to explore new destinations through videos and vlogs. Facebook follows at , showing the continued influence of social sharing and community content. Instagram, blogs, and travel company websites also play a role, but to a lesser extent. Visual storytelling matters to Indian travelers. Indian travelers want to see a place before they go, hear real voices, watch real experiences, which makes video content a powerful tool for sparking their next trip.
Get more insights by checking out preferred travel styles among Indian travelers, most popular booking channels in India, Indians’ preferred accommodation choices.
