In 2025, the vast majority of Australian travelers () book their trips online via websites, while only use travel agencies or tour operators. This dominant preference for digital channels underscores the importance of a strong online presence, user-friendly platforms, and seamless booking experiences. The most influenced are traditional agencies, which must adapt by enhancing their digital capabilities or offering value-added services that go beyond what online tools provide.
Find out more through related statistics on Australians’ travel preferences, Australians’ travel inspiration, preferred accommodations for Australian leisure travelers.
