Smartphones dominate online shopping device preferences in Germany, with nearly two in three shoppers (62%) identifying them as their most-used device for purchases — a finding central to the Most Used Devices for Online Shopping in Germany 2026 data. The desktop or laptop computer ranks a distant second at 31%, representing a gap of more than 30 percentage points between the top two options.
Tablets account for just 7% of primary shopping devices, signalling a continued decline in their role as a commerce tool despite their screen advantages over smartphones. Smart TVs and streaming devices remain negligible at 1%, suggesting commerce-enabled television interfaces have yet to gain meaningful traction among German consumers.
The strong shift toward mobile-first shopping reflects broader patterns visible in the Device Usage Breakdown in Germany (%), where smartphone penetration has risen steadily across age groups. Germany's relatively stable economic base, as reflected in Germany GDP Growth Rate by Year (1961–2023) and Germany Gross Domestic Product (GDP) by Year (1961–2023), supports sustained consumer spending power, while the Changing Median Age of Population in Germany (2000–2030) suggests an aging demographic that retailers must consider when optimising mobile shopping experiences.
