In 2025, Japanese tourists are turning primarily to official sources for travel inspiration, with relying on the websites of travel companies to discover new destinations. Social platforms like Instagram () and TikTok () remain less influential among Japanese travelers compared to global trends, possibly due to generational differences and a preference for more detailed or verified content. Travel blogs and online platforms like Kiwi or Kayak also account for modest shares (5–), suggesting that while inspiration sources are diversifying, credibility and clarity remain key drivers in how Japanese tourists plan their next trip.
For additional information, visit statistics on Top travel planning methods of Japanese travelers, Popular air travel destinations for Japanese travelers, Types of travelers trips.
