Polish citizens have distinct preferences influenced by age and gender. Among younger travelers aged 18-24, TikTok stands out as the most popular source, with using it for destination ideas. YouTube follows closely, with of this age group turning to video content for inspiration. As age increases, preferences shift significantly; for instance, individuals aged 55-64 show a strong inclination toward traditional travel resources, with utilizing websites of travel companies.
Gender also plays a role in information sourcing. Female travelers across various age groups tend to favor Facebook more than their male counterparts, with of women relying on it compared to of men. In contrast, men show a higher preference for YouTube and Instagram compared to women. While social media remains a critical resource for all travelers in Poland, the specific platforms favored vary significantly based on both age and gender.
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