Based on the global survey, supermarkets emerge as the most popular channel for purchasing pet food, with of pet owners preferring this option. Independent pet stores or small pet chains follow as the second most favored choice at . Online purchases rank third at , indicating a significant shift towards e-commerce in the pet food market. Pet specialty chains, such as Maxi Zoo or Kakkadu, are preferred by of pet owners. Additionally, a trend of homemade and potentially more personalized pet nutrition is emerging, with of pet owners choosing to make their own pet food.
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