When thinking of food delivery applications, Rappi, DiDi Food, and Uber Eats are the first companies that come to mind for Colombians. Rappi stands out as the clear market leader, with an impressive of respondents associating it with food delivery services. DiDi Food follows closely behind, while Uber Eats, which enjoys strong recognition in many other countries and cities worldwide, ranks third. Other notable mentions include iFood, McDonald's, and the KFC app, though their recognition is much lower, with each being mentioned by fewer than of respondents.