In Vietnam, the food delivery market is led by GrabFood and ShopeeFood, with and of respondents naming them first—making them the most recognized platforms by a wide margin. Other names like Be, beFood, and Loship trail behind, while international apps such as Uber Eats and Gojek hold minimal presence. This strong local dominance mirrors trends seen across Southeast Asia. For example, GrabFood also leads in Thailand and Indonesia, while ShopeeFood holds a strong presence in the Philippines and Indonesia. Unlike Western markets where global apps tend to dominate, Vietnam—like its regional neighbors—shows a clear preference for regional platforms that have adapted closely to local needs and habits.
