In LATAM, the main reasons people use food delivery apps center around ease, comfort, and value. At the top are everyday practical needs—many use these services to avoid cooking or save time on cleaning and meal prep. Others are driven by cravings or the desire to enjoy a specific dish without the effort of making it themselves. Value also matters, with promotions and discounts playing a key role in encouraging orders. Beyond daily convenience, some turn to delivery during special occasions, bad weather, or when they’re feeling unwell.
