In Mexico, food delivery apps are primarily used to make everyday routines easier and more comfortable. While enjoying specific cravings () and accessing promotions or dining during busy times matter, the strongest drivers are rooted in practicality—namely, avoiding cooking () and saving time on cooking and cleaning (). Many users also turn to these services for special occasions or as a solution when they’re unwell or short on groceries. Overall, food delivery is embraced as a reliable way to simplify life while still enjoying convenience and variety.