In Mexico, the food delivery app market demonstrates clear brand dominance. Uber Eats emerges as the most prominent brand, achieving a top-of-mind recognition rate of among consumers, closely followed by DiDi Food at and Rappi at .
Meanwhile, traditional restaurant brands like McDonald's and Burger King show minimal spontaneous recall, each at only . Despite their established presence as global food brands, they are not strongly associated with food delivery apps specifically in the minds of Mexican consumers.
