The reasons behind app choices are led by one key factor: brand trust, cited by nearly half of South African users (). Speed and efficiency come next, with valuing fast order processing, while appreciate a user-friendly interface. Other factors—such as delivery speed, customer service, and pricing—play supporting roles but are less decisive. Together, these insights show that South African consumers prioritize confidence in the brand and a smooth, efficient experience—qualities that help explain Uber Eats' strong foothold in the country.
