In 2025, Chinese tourists primarily turn to travel platforms like Kiwi, Kayak, and Traveloka () for destination ideas. TikTok follows closely at , showing the strong influence of short-form video content in shaping travel decisions. Traditional sources like company websites, blogs, and Facebook still hold value, while YouTube and Instagram trail behind. Travel brands can focus on strong visibility across booking platforms and create engaging short-form video content on TikTok to capture both practical planners and mobile-first, inspiration-driven travelers.
Find out more through related statistics on most preferred booking channels, preferred travel planning methods in China, Chinese travelers’ preferred accommodations.
