In 2025, Chinese travelers show a strong preference for a blended travel planning approach, with choosing to combine self-planning with support from travel agencies or tour operators. Only rely solely on agencies. Travelers want the freedom to customize their journeys while still benefiting from expert assistance for select elements like visas, tours, or logistics, especially for international or multigenerational travel.
For further insights, explore Chinese travelers’ preferred travel styles, Chinese travelers’ preferred accommodations, primary travel inspiration sources in China.
