In 2025, of American travelers say they discover new destinations through the world’s oldest major social network - Facebook, beating YouTube () and even official travel company websites (). TikTok, Instagram, and travel blogs each hover around just 5– suggests that virality alone doesn’t win loyalty, but familiarity does. Travel platforms like Kayak or Kiwi lag further behind, used more for planning than dreaming.
For further insights, explore American travelers’ trip preferences, top American air travel destinations, popular travel booking channels.
