For South African younger travelers aged 18-24, Facebook is the most popular platform, with using it for travel inspiration. In contrast, Trip Advisor and YouTube follow closely behind, at and respectively. Interestingly, older demographics, particularly those aged 55-64, show a preference for Websites of Travel Companies, with indicating this as their main source of information.
Instagram is notably favored by women, with using it as a source compared to of men. Conversely, YouTube attracts a higher percentage of male users at , demonstrating the appeal of video content for this demographic.
Find out more through related statistics on most popular airlines in South Africa, South Africans planning overseas travel, trusted travel inspiration sources.
