Brazilian travelers show a growing desire for flexibility and control in travel planning. In 2025, nearly half () prefer to arrange their trips independently, while take a hybrid approach that blends personal planning with agency support. To stay competitive, travel companies should adopt an "assisted autonomy" model, giving travelers a self-serve platform where they can plan everything on their own, such as flights, hotels, activities, but with smart suggestions, modular add-ons, and optional expert help when needed, like a chat with a travel advisor or curated local tips. Think of it as planning a trip like on Airbnb, but with the flexibility to mix in guided tours, transfers, or real-time support, only if you want to.
Get more insights by checking out popular travel preferences in Brazil, Brazil’s preferred accommodations, Brazilians’ top resources for exploring new destinations.
