In 2025, South Africans are still chasing rest but with far more nuance than in 2023. Relaxation remains dominant at , but down notably from the combined preference for relaxation and discovery in 2023. Adventure () and wellness () are gaining quiet momentum, perhaps fueled by a rising local focus on mental health and outdoor escapes like Drakensberg treks or coastal cycling routes. Cultural and culinary trips are modest at best, and eco-travel remains a rounding error () despite global climate discourse.
Get more insights by checking out Key travel planning methods among South African travelers, South African travelers’ lodging preferences, preferred channels for booking to South African travelers.
