In the UAE, Talabat dominates the food delivery market with a commanding top-of-mind awareness rate of . Noon Food follows in second place, while Deliveroo and Careem Now maintain noticeable presence. These four platforms stand out as the primary players in consumers’ minds, likely due to their strong branding, widespread availability, and user familiarity. Additionally, local or regional platforms appear to have better tailored their offerings to UAE preferences, as global names like Uber Eats and Zomato trail further behind.