Shopee holds an overwhelming lead as the most preferred online shopping platform among Vietnamese consumers, with nearly naming it as their top choice, double the share of the second-most popular platform, Lazada (), and far ahead of TikTok Shop, Tiki, and others. Vietnam’s e-commerce landscape is marked by strong platform loyalty and market concentration, where consumers appear to favor platforms that offer a combination of product variety, familiar experience, and logistical reliability.
Find out more through related statistics on Preferred Shopping Channels by Product Category, Top Value Priorities in Online Shopping, and Preferred Payment Methods for Online Purchases Among Vietnamese Consumers.
