For many Europeans, the path to a more sustainable lifestyle is blocked by everyday challenges.
The biggest barrier is cost, nearly half say sustainable products are simply too expensive. Other common obstacles include poor recycling or composting facilities and a lack of public transport, especially in rural or less-connected areas.
Time, convenience, and limited access to eco-friendly options also play a role. Even those who want to make changes can feel stuck if the infrastructure, affordability, or support around them is missing. Overcoming these barriers will require solutions that make sustainable choices easier, cheaper, and more widely available.
Get more insights by checking out Europe’s priority sustainable lifestyle practices, Europeans’ interest in embracing sustainable practices, Steps Europeans take to cut personal carbon emissions.
