Discovery Sources for New Destinations by Age Group in Brazil 2023

Discovery Sources for New Destinations by Age Group in Brazil 2023

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Insights

Key Takeaways

Brazil's young adults (18-24) primarily use travel company websites (), Instagram () and TikTok () to discover new travel destinations. Interestingly, Facebook usage is negligible () in this age group. For those aged 25-34, Instagram remains popular , while Facebook sees increased use ().

Brazilians aged 45-54 and 55-64 prefer websites of travel companies () and Trip Advisor ( and , respectively). This trend highlights a reliance on trusted sources for travel planning among older adults.

For a broader perspective, check out other statistics on Brazilians' overseas travel plans, Brazilian travelers' accommodation preferences, Brazilian travelers' priorities.

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Brazilian Traveler Insights Report

Brazil Travel Report 2025

Brazilian Traveler Insights Report

Learn more about Travel and Leisure in Brazil with TGM StatBox. Explore our detailed Travel report, complete with graphs and tables, for in-depth travelers' insights.

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