Brazilian tourists show a strong preference for leisure-focused travel, with favoring relaxation trips. They also want to travel to explore culture and seek health and well-being getaways. These styles are more popular than adventure, culinary, or eco-solidarity trips. Overall, comfort, personal enrichment, and downtime are top priorities, prompting travel providers to craft slower-paced, wellness-oriented, and culturally rich itineraries that align with these evolving preferences.
For a broader perspective, check out other statistics on Brazilians’ top resources for exploring new destinations, preferred travel booking methods in Brazil, Top booking channels for Brazilian travelers.
