In Indonesia, the top drivers for food delivery app usage tend to be both economic and practical. Leading the list is the desire to take advantage of promotions and discounts, mentioned by of respondents. This is followed by time-saving benefits such as avoiding cooking and cleaning and convenience during busy schedules. Health and situational factors also play a role— of users prefer delivery as a safer alternative to dining out, while turn to it when they’re sick or unable to go out. Compared to neighboring Thailand, where saving time and flexibility are the strongest drivers, Indonesians are more heavily motivated by economic value.
