YouTube stands out as the top source of travel inspiration for Brazilian travelers, with using it to discover new destinations. Travel company websites and social platforms like Facebook and Instagram also play key roles, while blogs, booking platforms, and TikTok serve smaller audiences. This shows that Brazilians value visual, story-driven content, especially video, when exploring where to go next. Travel brands can invest in engaging, informative multimedia content across both owned and social channels.
Discover additional trends and data on preferred travel booking methods in Brazil, most visited international destinations for Brazilian travelers, Top booking channels for Brazilian travelers.
