Between 2023 and 2025, the travel style preferences of Saudi Arabian tourists have shifted toward more specialized forms of leisure. In 2023, an overwhelming favored relaxation and discovery trips, showing a broad desire for restorative yet exploratory experiences. By 2025, relaxation trips remain dominant at , but the data suggests a more fragmented landscape, with other styles gaining ground. Notably, interest in health and well-being travel has risen to , reflecting growing awareness of wellness tourism amid global health trends. While sports and adventure trips slightly declined from in 2023 to in 2025, niche categories such as eco-solidarity and cultural trips (both at ) and culinary experiences () are beginning to carve out space. The reduced focus on festive trips - absent in 2025’s top responses may indicate a shift from social-centered travel toward more personal and introspective motivations.
Find out more through related statistics on Saudi travelers’ top travel planning methods, top resources for discovering new destinations, Saudis’ preferred channels for booking travel.
