Between 2023 and 2025, the way Saudi Arabians discover new travel destinations has noticeably diversified, with a decline in reliance on traditional top sources and a rise in newer, social-driven platforms. In 2023, YouTube led by a significant margin, used by of respondents. However, by 2025, its usage dropped to , still the most popular source but with less dominance. Travel company websites also saw a notable decline, from in 2023 to just in 2025, indicating a shift away from official sources toward more dynamic and engaging formats. Travel blogs, once favored by , now attract only of Saudi travelers. Meanwhile, platforms like TikTok and Facebook have surged, reflecting broader digital trends and the growing influence of short-form, social content in shaping travel inspiration.
For more insights, discover related statistics on top international destinations for Saudis, Popular travel preferences of Saudi Arabian tourists, accommodation choices for Saudi travelers.
