In the summer of 2025, Saudi Arabian travelers are setting their sights beyond their usual horizons, but the Middle East still holds its place as the top destination. of respondents plan to travel within the region, down from in 2023, indicating a gradual expansion of travel preferences. While proximity and cultural familiarity continue to make the Middle East an easy and popular choice, the numbers suggest that Saudi tourists are increasingly eager to explore further afield.East Asia has surged in popularity, now chosen by of travelers, overtaking traditional favorites like Western Europe (, down from in 2023) and Southeast Asia (, down from ). This growing fascination with East Asia could be attributed to expanding flight routes, stronger diplomatic ties, and a rising curiosity about Asian cultures and technology-forward cities. Meanwhile, Central and Eastern Europe () is quietly gaining ground, offering cooler climates, rich history, and affordability—all attractive for summer escapes.
For deeper insights, discover Saudis’ preferred channels for booking travel, accommodation choices for Saudi travelers, top resources for discovering new destinations.
