In Vietnam, Grab is by far the most frequently used ride-hailing service, with of users choosing it as their top option in the last three months. Grab’s dominant position can be attributed to its extensive service offerings, which include not only ride-hailing but also food delivery and digital payment options, making it a versatile platform for users. Local brands such as Xanh SM and Be have also gained traction, with Xanh SM accounting for of users, thanks to its focus on electric vehicles and eco-friendly services. Be, another prominent local brand, appeals to users seeking an alternative to international giants. Other local brands like Vinasun and Mai Linh still maintain a presence, primarily offering traditional taxi services alongside their ride-hailing platforms.
