Ride-hailing apps are deeply embedded in the routines of many Vietnamese people, with of respondents using them at least once a week. What drives this engagement varies — some use them for commuting to work, others for leisure activities or to avoid traffic congestion. They also offer a reliable option during bad weather when driving or public transport isn’t ideal. Interestingly, the convenience extends beyond transportation, as some users rely on these apps for food delivery, highlighting their growing role as an all-in-one service platform.