Ride-hailing apps have become an essential part of daily life for many Vietnamese users, driven by a mix of convenience, safety, and practicality. Nearly of respondents cite safety, especially when going out for events or gatherings at night, as the top reason for using these services. Many users also rely on ride-hailing for spontaneous or occasional trips. Ride-hailing apps have also become a reliable solution when getting around becomes challenging, such as during adverse weather conditions.