In South Africa, booking travel is still a shared space between screens and people. go online, but a notable still walk into agencies or pick up the phone. This is a reflection of a travel culture shaped by uneven internet access, safety concerns, and a deep-rooted preference for human reassurance. With rising geopolitical tensions in some popular outbound destinations and frequent domestic travel disruptions, many South Africans seek out agencies not for convenience, but for contingency. Booking online may dominate, but trust remains the wildcard.
For a broader context, visit other statistics on South African travelers’ lodging preferences, Key travel planning methods among South African travelers, South Africans’ go-to sources for travel research.
